STYLE NUGGETS
by Heineken

Card as an Instrument

A day at the office

NYTCAM

NytCam is a permanent online element of nyt.fi, the website of the Helsingin Sanomat newspaper´s weekly Nyt supplement - Nyt means "now" and Helsingin Sanomat is the largest circulation daily in the Nordic countries. In November 2012 Nyt was completely redesigned, and the NytCam was added to the nyt.fi website. The service broadcasts live HD webcam footage from around the city in the here and now.

NytCam can be, for instance, in the kitchen of a Michelin-starred restaurant or at the surprise gig of a great band. The cameras stay in one place for varying lengths of time from a week or so to a longer while to just a few hours during a special event. People can suggest places they want the camera to go to. Where would you want the camera to peek? Have your say at nyt.fi/cam

How is that possible?
Children explain hotel concept benefits

Tjäreborg wanted to communicate that their family concept is planned from a child's point of view. So we interviewed a bunch of kids and let them explain the concept's benefits. The animations in the TV spots and banners are based on actual illustrations by the kids. In the print ads we asked kids to draw their own interpretations of the benefits. All the drawings can be seen at Tjäreborg.fi. We plan to do more animations based on what they send us - let's see what we get...

 

In print ads we asked kids to draw their own interpretations.

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The Land of Thousands of Talents

FOR ADULTS ONLY
Kids can ruin a holiday, especially if they're not yours

Tjäreborg's Sunprime Resorts have heaps of great features: pools, restaurants, beaches and what have you. What really made an impression on us was that they're for adults only. We figured that anybody who goes for a holiday to relax would love this feature.

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HEINEKEN OPEN SOURCE STAGE

What would you like to see at Flow Festival this summer? A crossover? A re-union? Your favourite local kids? Yourself? The programme of Heineken Open Source Stage, or O.S.S., was based on open source principles and Facebook liking. Within the first week and a half we got 150,000 visits, 2,000 suggestions for acts and the acts were liked 14,500 times.

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ARTEK'S NEW PERSPECTIVES

Our favourite furniture company, Artek has a lot to tell. First, the rebirth of Tapiovaara's true design classics. Artek bought the rights and started production. Second, the classic three-legged chair by Alvar Aalto now comes in various fresh colours - and with a fourth leg for convenience.

And third, Ville Kokkonen's new WHITE lights collection was just launched at Milan's furniture fair. To portray these new perspectives, we photographed all these products in a factory environment with Artek's actual employees... and a little twist.

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INSTANT CITY HOLIDAY

This is our second campaign for Tjäreborg. In the first one, we gave people the opportunity to go on a ready-made holiday if they agree to leave instantly. The holiday is ready - are you? Now we expanded the instant holiday concept and recruited volunteers for the follow-up campaign on Facebook. We picked a couple from over 3,000 applications. We surprised Hanna at her roller-derby training and tram driver Valtteri at the end of his work shift. We then followed their holiday and the making of the campaign daily on Facebook. Finally our sweet couple starred in a mini-reality show on TV.

The rebirth of Radio Aalto
How can we turn the tide with a radio channel that is struggling with old image?

We sparred with them to create a new brand promise. They recruited new hosts in the spirit of this promise. Then we created new slogan, new logo and new TV commercial presenting all the hosts, including 5 new ones.

TASTEBUDDIES
by Heineken

PEOPLE FLOW
How to explain what KONE does?

KONE is known as "the elevator company". In reality, it provides solutions on how to organize the flow of people in buildings, airports and cities for builders, developers, building owners, designers and architects in over 40 countries. To describe its mission, KONE says "Dedicated to People Flow". However, a user study we conducted among  their clients revealed that the clients are not sure what it means. This film paints the picture. It is used globally in KONE client meetings and industry expos.

BURN Magazine, Issue 3

Two and half years ago, Cancer Society of Finland briefed us a youth anti-smoking campaign. Instead of an ad, we made a magazine that looked just like Finnish gossip magazines. The only difference was that all stories were about teenage celebrities and every story was linked to smoking. The concept worked remarkably well among those kids who are the hardest to reach and most likely to start smoking: kids of troubled families in lower middleclass. They thought that the magazine was made respecting their taste. They read it with pleasure and didn't mind the educational bits. So, this is the third Käry (Burn!). Home made at 358 with a helping hand from Sunniva Strömnes, the entertainment news specialist of Finland.

Case presentation

CLICK PICTURE TO READ ALL THE KÄRY MAGAZINES, CLICK: ISSUE 3: kary3.pdf (pdf, 7042 KB) ISSUE 2: kary2.pdf (pdf, 7012 KB) ISSUE 1: kary.pdf (pdf, 5318 KB)

DOCUMENTARIES BUILT BY CUSTOMERS
How to bring the "you do your part, we do ours" concept to life?

See all the documentaries at www.ikea.com/fi/fi/campaigns/films/documentary.html

MINI IKEA
How to remind city folks how IKEA works?

People in the centre of Helsinki had forgotten that there is a thing called IKEA. You drive there, do the tour and come back with things that make your life nicer. So we built a mini version of IKEA right in the heart of Helsinki. Within three days 15,000 people walked in ... and out with an ice cream.