Find Your Way is a digital brand awareness campaign. The campaign aims to builds emotional connection between Garmin and their new target group. We created the concept to move fluently across different platforms to ensure smooth digital experience.
In the campaign different influencers shared their way of doing sports and taking care of them self without moralizing.
The campaign includes:
Over 25 different kind of platform fitting social media content pieces
Digital-Out-Of-Home video content
Programmatic display + video content