Digital/Service Design/

Scandic Hotels/

Scandic Easy – Click to Connect

What do guests expect from hotel internet services today? When Scandic wanted to renew its wi-fi offer we went to hotels in Sweden to observe and understand what guests use the internet for as well as why, where and when. The new insights inspired user experience solutions that became the quick and easy internet login Scandic Easy – Click to Connect. It gives guests a second login option as an alternative to the voucher with a code. By creating an account, they can access Scandic wi-fi networks throughout the Nordics by just pushing a button.