Puhdistamo wants to make wellbeing accessible and attainable for everyone. To inspire people to feel better and take even better care of themselves. When Puhdistamo launched the new NED Original energy drink we had the honour to gospel about it to the whole nation.
Our plan was simple. What else can an underdog do but challenge the big players. Not with power, but with wit and a symphatetic flair. We started a good energy revolution with the ultimate aim of bringing much-needed good energy into people's days. Down with toxicity, up with good vibes and purity. It started to get crowded on the good side and as a result NED Original beat their big rivals all over Finland.