Visual Components
Fastest way from concept to reality
Visual Components is a leading developer of 3D manufacturing simulation software and solutions. For 25 years, the company has pioneered accessible manufacturing design and simulation technology that anyone can use.
To strengthen their position as an industry leader and pursue new growth opportunities, Visual Components partnered with 358 to revamp their brand.
Together, we redefined Visual Components' brand strategy and identity to become the first choice for professionals driving digital production transformation. The new positioning—"fastest way from concept to reality"—captures this ambition in a compelling way.
The refreshed identity reflects ease of use and adaptability. It draws inspiration from Visual Components' platform as a space for evolving ideas. This same principle shapes every aspect of the brand, from motion design to visual symbols.
“We especially valued how 358’s customer research and various workshops provided good data to base our decisions on. The creativity the agency provided us and the management of the whole project was first class.”
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