WEPORT

One brand to unify two great ports.

Strategy
Brand identity

When two established port operators in Pori and Hamina-Kotka joined forces, our task was to bring both teams under one umbrella – starting with a new name. WEPORT was created to capture exactly that: collaboration and working together as one. The name and brand identity were built around this simple idea, with WEPORT standing as a statement of teamwork from the very first encounter.

To stand out from generic and ratio-driven competitors, the WEPORT experience was built around bold drivers: fast, fair, strong, and human. A simple brand system and toolbox help create and maintain an experience that makes WEPORT stand out from the pack.

The result is a flexible and human logistics brand that literally brings people together and challenges what logistics could look and feel like.

Special thanks to...

Photography & video Janne Savon